Brain Tumor App – Embedding Video In App Stores
Standing out with video at the app stores
Ideally, all health apps would have clear video demonstrations at the point of download, so that you can make a more informed choice before downloading. Although Google Play, for example, enables you to add a video at the front of an app description on its app store, not many patient groups appear to do this yet to help people understand apps they develop.
So, it was good to see a highly professional video from the UK Brain Tumour Charity at the top of the Google Play page for their patient app, BRIAN.
The charity starts the video with a very clear advocacy statement:“Around 88,000 people are living in with a brain tumour in the UK. Yet they receive only 3% of national cancer research funding. A cure can’t wait.”
The second third of the video then moves on to emphasise the importance of gathering and analysing health data on brain tumours, which you can choose to do via the app. Indeed, although BRIAN is an engaging, somewhat disarming name for an app, it stands for the charity’s research initiative:
- Brain tumouR Information and Analysis Network.
The final third moves on to how the app can help you cope with a brain tumour after diagnosis.
So, in just a minute, the video covers off clearly and with impact the charity’s advocacy aim, research initiative, and app benefits.
“The following data may be collected and linked to your identity – contact info, health and fitness, user content, other data, identifiers.”
View the patient organisation’s video at the Google Play store…
View Google Play’s guidance on adding videos to app descriptions on the store…
View the patient organisation’s privacy profile at the Apple store…
Visit myhealthapps.net for more information on the charity’s BRIAN app…