Bringing together patients' perspectives on eHealth and mHealth

Tag: video

Communicating Complex Science

Communicating Complex Science

Complex Science Patients often turn to local patient groups when first diagnosed. Finding out about, and understanding, the often complex science can be very important in the early stages of each patient’s journey. Patient groups are often seen as not only trusted sources, but also […]

Podcast – The Audio That Is Reaching Out

Podcast – The Audio That Is Reaching Out

Patient and caregiver podcast – they’re reaching out  In the age of video blogs (Vlogs) and webcasting, it might be tempting to overlook the humble audio podcast. Actually, as patient communities worldwide continue to demonstrate, it has a number of key advantages. For example, in […]

Video Marketing to Promote Health Apps

Video Marketing to Promote Health Apps

Patient groups use simple videos to make apps stand out The whole healthcare industry struggles to find ways to make new health apps stand out. Patient groups have a uniquely trusted and credible relationship with their patient communities. However, they tend to lack the time […]

Dystonia Europe: A Strategy for its App

Dystonia Europe: A Strategy for its App

Dystonia Europe – a group with a clear marketing strategy for its app Dystonia Europe was formed in 1993 as the European Dystonia Federation — the European umbrella organisation for national dystonia groups. They have a joined-up approach for marketing their disease diary app, ‘MyDystonia’: […]