Bringing together patients' perspectives on eHealth and mHealth

Tag: marketing

Arthritis Foundation Showcase Digital Tool

Arthritis Foundation Showcase Digital Tool

Patient organisation chooses practical way to showcase its digital tool – Arthritis Foundation The Arthritis Foundation is a non-profit group organisation in the USA which offers help to patients with arthritis. When they relaunched their successful app and online tool Track and React, they used their […]

Gather My Crew – A Developing Tool for Carers

Gather My Crew – A Developing Tool for Carers

Australian charity demonstrates key steps in developing a carer tool – Gather My Crew Gather My Crew is a digital tool that enables patients and carers to set up and manage support networks. Although working as a small charity, the team has pulled together good practice […]

Patient Groups Struggle with Digital health Skill Gap

Patient Groups Struggle with Digital health Skill Gap

Which digital health skills gaps are biggest for patient groups? A recent Australian report highlighted that one of the biggest barriers to digital health was lack of skills. No surprises there. What is interesting is that the survey of 114 digital health start-ups said that […]

Video Marketing to Promote Health Apps

Video Marketing to Promote Health Apps

Patient groups use simple videos to make apps stand out The whole healthcare industry struggles to find ways to make new health apps stand out. Patient groups have a uniquely trusted and credible relationship with their patient communities. However, they tend to lack the time […]

Dystonia Europe: A Strategy for its App

Dystonia Europe: A Strategy for its App

Dystonia Europe – a group with a clear marketing strategy for its app Dystonia Europe was formed in 1993 as the European Dystonia Federation — the European umbrella organisation for national dystonia groups. They have a joined-up approach for marketing their disease diary app, ‘MyDystonia’: […]