Tag: app marketing

Versus Arthritis – Presenting The App

Versus Arthritis – Presenting The App

Patient Group’s Masterclass in Presenting an App Patient groups often lack the time and resources to present their apps well. Commercial developers also tend to neglect this key step, and the format limitations of app stores make it hard to differentiate apps.   So, it’s been…

Danish Patient Group Presents App Suite with Impact

Danish Patient Group Presents App Suite with Impact

When patient groups create apps there’s always a huge challenge about reaching the target audience effectively. When they create more than one app over time, it’s then challenging for a group to present a growing suite of apps in a consistent and coherent way. Astma-Allergi…

Do Patient Groups Always Need App Stores For Their Apps?

Do Patient Groups Always Need App Stores For Their Apps?

Some of the biggest brands like Netflix, Spotify and Epic Games, the makers of Fortnite, appear at various stages of divorce from app stores – setting up ways to download their apps directly. They have a clear motivation, with Apple and Google app stores cited…

App Launch – Sex Education HIV Education App

App Launch – Sex Education HIV Education App

Innovative app launch event by volunteer sex education group – HIV education Volunteers from the Ponton Group of Sex Educators in Warsaw gained media coverage. This is for the launch of their HIV education app by: Firstly, timing their launch of the app to be…