Tag: Alzheimer’s Disease

SEA HERO QUEST CONTINUES TO SAIL

SEA HERO QUEST CONTINUES TO SAIL

In 2016, the charity Alzheimer’s Research UK, helped to launch the innovative app game, Sea Hero Quest. 5 years on, its re-launch is aimed at the research community to build on the learnings from the original project. Research at scale Outside of Covid-related apps like the 

Campaigning against health inequity

Campaigning against health inequity

The patient advocacy battle for improved health equity has lasted for generations. Arguably, the diverse impact of Covid both globally between countries, and within specific communities, has intensified focus on the scale of health inequity.  Two major patient communities in the US, representing Diabetes and 

UK CHARITY POOLS BEST PRACTICE ON FUNDRAISING

UK CHARITY POOLS BEST PRACTICE ON FUNDRAISING

As a charity-shop addict, it’s clear how important traditional, physical fundraising is for regular, sustainable revenue streams. With the growth of social media, we’ve seen the enormous power of big events and campaigns to bring people together to fundraise for health charities. Now, with billions 

Video Marketing to Promote Health Apps

Video Marketing to Promote Health Apps

Patient groups use simple videos to make apps stand out The whole healthcare industry struggles to find ways to make new health apps stand out. Patient groups have a uniquely trusted and credible relationship with their patient communities. However, they tend to lack the time