Danish Patient Group Presents App Suite with Impact
When patient groups create apps there’s always a huge challenge about reaching the target audience effectively. When they create more than one app over time, it’s then challenging for a group to present a growing suite of apps in a consistent and coherent way.
Astma-Allergi Danmark, the Danish patient association for people with asthma and allergies, presents its current set of apps very effectively.
1: Make it easy to find the suite of apps
The group clearly label an app icon under their ‘activities’ tab. Once you click on this, you see a single page giving an overview of the 8 apps currently developed by the association.
These include apps for:
- tracking daily pollen counts and fungal spore levels
- personalising your own skin allergy profile
- identifying products with less risk of allergy
- using photo comparison to track hand eczema symptoms over time
- searching a recipe database to identify recipes that contain common allergens
- helping people who encourage children with asthma to play sports.
At this point, the visitor from the site is given a short description of what each app does, a screenshot, and links in case they want to download it from the relevant app store.
2: Enable people to drill down for more information
If you want more information on an app, there is a clear link to do that. The more detailed profiles include step-by-step, captioned video demonstrations with voiceover. These add a lot of value as you get a clearer sense of how the app works, and the context of each screen.
3: Overcome the limitations of app store formats
By curating a page of their own suite of apps, the group has bypassed the limitations of the restricted formats of the app stores. In fact, when you finally click through to the app stores to download the apps, the presentation there seems quite flat after seeing what the patient group is free to do on its own site.
4: Make the most of all the group’s revenue streams
Finally, we should not overlook the remarkable achievement of the product certification label established by this patient association. The Blue Label was established by the group in the 1980s to help consumers identify consumer products that do not contain substances known to cause skin allergies.
Products that have achieved the blue label are available in around 50 countries, and an interactive map on their dedicated site helps you see:
- which products are available in your country
- the ingredients in each product.
Today, the certification scheme not only helps people with allergies to make informed choices about products, but also provides a source of revenue for the patient association.